Predicting Health from Sleep: Why EEG Shouldn’t Stand Alone

Sleep is one of the few moments in the day when the body’s language becomes more predictable…
The Outlier Problem: Why Humans Still Beat LLMs at Exceptional Ideas

A recent Nature Human Behaviour study (Wang et al., 2025) did something refreshingly concrete: it compared divergent creativity…
What EEG Reveals About the Consumer Brain on Black Friday and Cyber Monday

Black Friday and Cyber Monday bombard shoppers with irresistible discounts, triggering a flurry of neural activity as…
Neural Speech Tracking: From Lab Tool to Real-World Benchmark

Over the past decade, neural speech tracking has grown from a niche analytical tool into one of…
Can a Headband Read Your Mind? Debunking EEG Myths

Wearable EEG headsets like our BrainAccess Halo are becoming increasingly prevalent in research labs, classrooms, sports training…
EEG Foundation Models: Unlocking the Next Generation of Neurotechnology

In the past decade, Artificial Intelligence (AI) has gone through a radical evolution. At the heart of…
Open-Source EEG Analysis Tools: Making Brain Research More Accessible

Open science has transformed neurotechnology research, giving even small teams access to powerful robust tools developed by…
Understanding EEG Power: Beyond the Brainwaves

When discussing brain activity, the term brainwaves frequently appears—but what exactly does this mean, why is it…